How To Control Any Situation (exact steps!)

Whether it’s a Bloody Street Fight, Persuasion and Influence, Seduction, Attraction, Selling, or even a conversation with a stranger, we are always influencing the Mind.

Always.

Like most people, you may not have been aware of this, or you may not believe it. But not knowing or believing it does not change the fact that it already exists.

It’s a natural law, just like gravity. You may not believe that gravity exists, but if you drop an apple, it will fall to the ground.

Every time.

Likewise, you are influencing minds every time you are seen, heard, or even thought of by another person.

Every time.

The question is: are you influencing Towards or Away from you and what you want?

Now here’s a tip for today to add to your knowledge arsenal:

Hard Edge, Easy-to-Sell / Soft Edge, Hard-to-Sell

There are rare occasions when subtlety is the best approach, and we should always use accurate sensory acuity to detect the appropriate response in any situation.

But in most situations, this formula works like magic!

Here’s what I mean: it’s often said that in a Street Fight, the one who throws the first punch has the best chance of winning.

It’s also known that the one who surprises his opponent has the advantage of the first strike.

What this really means is taking command.

It is the “establishment of tempo”

This is how you Control the communication to your strategic advantage (even a fight is communication)

And when you set the tempo with a “Hard Edge”, it’s much easier to sell what you’re selling – whether it’s you, your product or service, or even your ideas and concepts to others.

In most persuasion situations, being a wimpy “nice guy” broadcasts an energy that is easy to say no to!

A Hard Edge has an implied authority. It has a magnetic attraction power that speaks directly to the Subconscious.

Having a Hard Edge does not mean that you are “mean” and “rude” or stiff, uptight, contrived or posturing in any way.

In fact, you may appear laid back and casual, and you should always be comfortable and relaxed in ANY situation (even a street fight!)

A hard edge comes from the confidence that you truly know you can get what you want, so you simply aren’t worried about it.

Now, the hard edge has to do with 2 things:

1) Your Control of Your Internal Energy (effortless self-confidence)

2) Establishing YOUR Tempo (you control the ball, you control the game)

A soft edge sets you up as a pathetic wimp…

She won’t want to get to know you intimately.

He won’t want to buy your product and write you a check, or give you a raise.

The bad guys will sense a weak target and make a move on you.

Soft Edge, Hard to Sell.

Get it yet?

A sale can still be made if you started with a soft edge, but it’s a a lot harder.

So toughen up and sharpen up.

Be more direct and spot-on.

If you’ve unknowingly been a pathetic sheep with a soft edge and your sales are down, or you’ve been chasing her for months with not so much as a peck on the cheek, you can now switch to the hard edge now that you know this.

Switching breaks the rhythm. Bruce Lee called it “the broken rhythm way”

You break the tempo, you break the norm, and establish your own rhythm.

Since they are accustomed to the current rhythm that is already established, they will be off-balance.

That is your opening….

For a devastating counter-attack in a fight.

For closing the sale.

For having her eagerly fall into your arms with passion.

Examples of the Hard Edge, Easy-to-Sell vs. Soft Edge, Hard-to-Sell:

The phone rings.

I answer “Hello.” The person says “Hi, how are you today sir?”

I hang up.

That polite BS is a waste of my time, and I can instantly tell it’s some pathetic telemarketer going through the motions.

They came in with a soft edge and made it hard to sell!

But when Colin called me from a duplicating house to sell me, he got my attention rather quickly.

The phone rang. “Hello,” I said. “Hey. I hear you’re duplicating CD’s,” said Colin.

I began to say “not interested..”

He then said (not in a whiny, high voice, but in a direct and authorative voice) “I can save you money. I bet you’re paying around xxx per CD. I’ll do it for
xxx per CD”

That got my attention so I drilled him with some questions.

The following week I was writing Colin a check and did so for many years and many thousands of dollars.

Meeting people:

You’re at the coffee shop. You catch eyes. You don’t say “Hi, how are you today?” and that pathetic social nicety BS they hear all day every day.

That’s the soft edge, and they say no to that a dozen times a day!

Instead, you use the hard edge. When you catch eyes you keep eyes, and you say “Hey” with a very slight smile.

You say it as if you are FAMILIAR WITH HER ALREADY.

9 times out of 10, she’ll say “hey” back to you. Then you put out your hand and say “My name is xxxx” and you’re on your way…

You’ll be a breath of fresh air to her.

An easy sell, because you started with a hard edge.

Make sense?

On the rare occasion when it doesn’t work, you’ll be saving time and getting quickly closer to a “yes” with the right person.

In any area of life in dealing with people and circumstances, it’s always best to establish what you want right at the outset with a nice hard edge. Then there is no false pretense!

This is a magnetic force that works like a charm if you are sincere and your internal energy is joyous.

You’ll find life is easier and You Get MORE of what you want by doing this.

Start Now.

Yours in Mastery,

Scott Bolan